Batiste Sweeps the Nation
Sales of dry shampoo products have soared in the last year, according to a Mintel report. Brands such as Batiste had a great 2011, with dry shampoo sales growing by 140% compared to the previous year.
Dry shampoo has previously been viewed as a practical necessity, championed by festival goers in need of a clean. However, analysts say the trend of ‘big hair’, seen on TV shows such as The Only Way is Essex, have contributed to a shift to a more fashionable purpose of dry shampoo.
23% of women in the UK, and 40% of 16-24 year olds now use brands like Batiste, with the market outpacing sales of regular shampoo products.
Trendy Vend is currently stocking Blush, one of 16 amazing available varieties from Batiste. Check out our venue list of the best bars and clubs in the UK, and you can grab a bottle next time you’re out partying and in need.